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Founder-led web design for service businesses
Sage Web Co. was founded by Ethan Pingel, a U.S.-based mechanical engineer who also runs service businesses. Headquartered in Charlotte, NC, we work with owners anywhere in the United States.
We know what it's like when the phone isn't ringing
Sage Web Co. grew out of running service businesses.
When Ethan's own home services company needed a website, he wanted what the big national brands have: a clean design, a page for every service and town, a quote form on every page and a phone number that's always one tap away.
So we built it. In one week that company went from a name to a full brand, a 52-page website and business email. Now we build the same thing for other owners who'd rather be working on jobs than on their website.
An engineering background shapes how every project runs: careful planning, testing before launch and attention to the details most people never notice.
Sage Handyman Services, a Sage sister company and our first project. See the full project.
Fast like an AI studio, careful like an engineer
AI-assisted, hand-checked
AI tools help us design and build quickly. We plan every page, check every detail by hand, and nothing goes live until you approve it.
Built on accounts you own
Your site, domain, email and AI tools live in your own accounts. If we ever stop working together, you keep all of it.
Founder-led, start to finish
No sales team, no handoffs, no account managers. Ethan leads every project, and you talk to the person responsible for your site.
Our promise to you
- You own everythingYour site, domain, logo and accounts are yours, always.
- You approve before we buildYou see your design first.
- A fixed, written quoteThe price and launch date are set before work starts.
- No passwords neededYou add us as a collaborator instead.
- Straight answersNo one can promise #1 on Google, so we won't.
- Honest work samplesOur own businesses are labeled as sister companies, never as clients.
Serving service businesses across the U.S.
Every step happens by phone, video call, email and screen share, so you get the same process and the same attention wherever you're located.
Start with a free website check- Phone and video calls on your schedule
- Design reviews over screen share
- Every account set up in your name
- A written quote and launch date up front
Let's talk about your business
Start with a free 15-minute website and Google profile check. No pressure, just a clear list of what would help.